As this significant element of the cityscape quickly disappears, Thomas E. Rinaldi–architectural designer and co-author of Hudson Valley Ruins–is working to catalogue and preserve them. In his recent publication, New York Neon, signs are identified by location, manufacturer, date of creation, and business purpose. Rinaldi’s illustrated lecture will explore the development and technological evolution of neon, examining its role in the streets of New York City, in the nation’s cultural identity, and in our collective consciousness.